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Ethel Sanchez

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Ethel Sanchez
Big data is a tool, not a disempowering master
25 September 2017 • Big data should not just be a third-party addition to the planning process, says Ethel Sanchez of the University of the Philippines, but a tool that current and future planners should become familiar with, if they are to continue seeing and shaping the future.
About Ethel Sanchez

Ethel Sanchez is a senior lecturer at the University of the Philippines, where she teaches on the MBA program. Prior to her academic career, she was Deputy Head of Planning at BBDO Guerrero, following a planning career stretching from Saatchi & Saatchi, through McCann Worldgroup, and Lowe & Partners Worldwide.